The Flower Appreciation Society
The Flower Appreciation Society is the brainchild of Anna Day and Ellie Jauncey, two art school graduates who met in a Hackney pub and discovered a shared passion for flowers. They’ve grown their start-up business from the ground up and now run flower workshops, create wedding and event flowers, dress product launches and make bespoke bouquets to order.
"I remember coming to the Flower Market for the first time with Capel Manor College," says Anna. "I had just £20 to spend, and it was quite intimidating, but I loved the buzz, the feel of the place and the variety from the start."
Ellie came to the Flower Market for the first time with florists, Rebel Rebel, for whom she was working at the time. "They introduced me to Dennis Edwards on the then John Austin stand, and I remember feeling embarrassed because I felt they could sense I was a novice! I got to know them all simply by coming to market regularly, learning even if I didn’t always have much to spend."
"We love the whole atmosphere. We hate ordering, as we love choosing every single bunch ourselves," says Ellie. "It's a special place. We visit twice a week generally. Coming to Market is an experience, so much more than just a transaction."
"We love the whole atmosphere. Coming to market is an experience, so much more than just a transaction."