Flowers

We've won an RHS Chelsea Gold medal for our debut exhibit

Written by Claire Levi
May 22, 2016

In our first ever Chelsea appearance as an exhibitor, we have scooped an RHS Chelsea Gold medal and the New Design Award for most innovative stand in the Great Pavilion for our dramatic floral installation - 'Behind Every Great Florist' - that is taking the RHS Chelsea Flower Show by storm.

New Covent Garden Flower Market celebrates RHS Chelsea Flower Show gold medal

Designed and created by Veevers Carter, one of London's leading florists and a devoted customer of the Flower Market, our exhibit illustrates the close ties that bind our traders and customers in flowering London.

New Covent Garden Flower Market traders at RHS Chelsea Flower Show

We are absolutely thrilled and proud to have won not only a coveted Chelsea Gold medal, but also recognition of the innovative design of our first ever exhibit at the show. For decades, our expert wholesalers have been quietly supplying the cut flowers, foliage, plants and floral sundries for award-winning show gardens and exhibits at the RHS Chelsea Flower Show, but this is our debut as an exhibitor in our own right.

Behind Every Great Florist by New Covent Garden Market at the RHS Chelsea Flower Show

We wanted our exhibit to highlight the vital relationship between London's iconic wholesale Flower Market and the talented independent florists who flower London. As a devoted customer of the Flower Market for over three decades Veevers Carter instantly understood this concept.

The final design, titled 'Behind Every Great Florist', completely encapsulates this in a spectacularly creative way.

Behind Every Great Florist by New Covent Garden Market at the RHS Chelsea Flower Show

To see more photos of our design, go here.

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