We're thrilled this week to be holding our seventh British Flowers Week campaign from June 10th-16th! This annual celebration unifies florists, flower growers, wholesalers and flower lovers, encouraging them all to put Britain’s best blooms on display across the UK and show support for the country’s floral industry.
For this year's campaign, we're delighted to work with our media partner Gardens Illustrated magazine. Five of Britain’s top florists will be creating innovative installations using British flowers at the Garden Museum in London. And they'll be on display from June 11th-16th.
The theme is ‘Memories’ and the florists, Graeme Corbett from Bloom + Burn, Terri Chandler and Katie Smyth from Worm, Carly Rogers from Carly Rogers Flowers, Ruth Davis from All for Love London and Rowan Lewis of Rowan Blossom, will showcase their floral creations based upon their personal memories.
The profile of the British cut flower sector has changed markedly over the last fifty years or so. Originally, domestic cut flower production occupied the majority of the market. But imports from Holland, Kenya and Colombia have steadily increased to dominate. What we've been seeing over the last several years however is a wonderful resurgence in interest in homegrown blooms!
Currently at New Covent Garden Flower Market, the main two suppliers of British flowers are Pratley and Zest Flowers. Pratley, below, have a whole stand purely dedicated to homegrown blooms, many of which continue to be available in traditional cardboard boxes, as opposed to buckets.
Meanwhile, Zest Flowers have a dedicated British flowers area on their stand, where you'll find a wide selection available over the summer months.
You'll also find British flowers availability on a smaller scale at several of our other traders. Scroll down to see examples of just some of wonderful homegrown blooms available at Nine Elms this month.
Alliums | For more information, read our useful British Alliums Fact File
Stocks | For more information, read our useful British Stocks Fact File
Orlaya grandiflora | For more information, read our useful British Orlaya grandiflora Fact File
Bladder Campion (Silene vulgaris)
White Peonies | For more information, read our useful British Peonies Fact File
Lisianthus | For more information, read our useful British Lisianthus Fact File
Pinks | For more information, read our useful British Pinks Fact File
Sarah Bernhardt Peonies | For more information, read our useful British Peonies Fact File
Monsieur Jules Elie Peonies | For more information, read our useful British Peonies Fact File
Sweet Peas | For more information, read our useful British Sweet Peas Fact File
Sweet Williams | For more information, read our useful British Sweet Williams Fact File
Astrantia | For more information, read our useful British Astrantia Fact File
Alstroemeria | For more information, read our useful British Alstroemeria Fact File
The trend for seasonal, 'just-picked-from-the garden' designs is gaining momentum. And British flowers are the perfect ingredient for floral creations of this nature. Here are some examples of gorgeous arrangements featuring homegrown blooms from previous British Flowers Weeks...
We'd love to see photos of arrangements that you've made using British Flowers from the Flower Market. Simply send an email to firstname.lastname@example.org, stating your company name and website address. Or if you prefer, you could post your photo on Instagram or Twitter and tag us with @marketflowers. We'll then upload your photos into this section.
I hope you've enjoyed reading this month's florist's guide. Please do ask away below if you have any questions or would like to make any general comments. As always, we'd love to hear from you...
P.S. There's an evening celebrating British Flowers Week and the launch of Blooms: Contemporary Floral Design book tomorrow (Tuesday, 11th June) at the Garden Museum. If you'd like to come along and have not only have a private view of the five floral installations, but also listen to a panel discussing the exciting new directions in which the floral industry is heading, simply head to the Garden Museum website if you'd like to purchase tickets.