Christmas Preview - getting to know the designers

Written by Alastair Owen
October 01, 2010

On Wednesday 20th October we'll be hosting our second Flower Market Christmas Preview.

Following the free demonstrations on the Flower Market Stage, we will be running two-hour paying Christmas Design workshops for professional florists with some of London’s most exciting designers – Ercole Moroni, Wild About and Zita Elze.

Costing £50 per person including VAT and booking fee, the workshops will start at 10.30am and run until 12.30pm and delegates will leave with at least one stunning design. The cost includes the tutoring, flowers, foliage and sundries, hot drinks and biscuits.

Advance booking online is essential and the deadline is midnight on Monday 18 October. Go here to book your ticket and reserve your place.

Ercole Moroni

Ercole is the original celebrity florist now with his own Flower School in the Flower Market.

A co-founder of the exclusive florists McQueens, Ercole has been buying at New Covent Garden and teaching for over twenty years.

His charm, enthusiasm, humour and tremendous creativity will make for an entertaining and inspirational two hours.

“Designing with all Five Senses” will be the theme for your two hour Christmas workshop with Ercole, a masterclass in the use of colour, scent and form. Following Ercole’s talk and demonstration in his Flower Market School, you will be invited to explore your own design ideas under his expert guidance. Bring along that awkward container or vase for fresh design inspiration with beautiful seasonal flowers, or delve into Ercole’s props cupboard to try out new ideas for floral decoration. 

Judith Blacklock

A renowned florist, author, teacher, demonstrator and broadcaster, Judith Blacklock runs a highly succcessful flower school and floristry business in London's Kensington and New Covent Garden Flower Market.

With a passion for teaching backed by many years of experience in event and retail floristry, including regularly decorating Kensington Palace, Judith has inspired hundreds with her day courses and launched many a career with her Career Course, and still finds time to work as Editor of the Flower Arranger magazine.

In this seasonal workshop at her eponymous Flower School in the Flower Market, Judith Blacklock will be demonstrating a contemporary Christmas design with a difference using tapestry and binding techniques for you to recreate under her expert guidance and take home.

Wild About

Wild About are one of London’s top event and retail florists, listing Kate Moss, Sadie Frost, Julien MacDonald amongst their clientele.

Known for staging dazzling wedding, event designs and for their two very successful retail shops in Clerkenwell and Twickenham, Andy Davenport and Brian Kirkby are combining their talents and experience to host this exclusive Christmas workshop for florists.

Retail and event florists, Andy Davenport and Brian Kirby will be demonstrating a beautiful candle fireplace arrangement, a contemporary twist on a traditional piece,  made using natural seasonal materials in luxurious tones of reds and purples. They will then demonstrate a complementing table centre piece incorporating LED lights and intricate detailing in the same rich reds and purples, before inviting florists to create their own pieces under the team’s guidance.

Zita Elze

Chelsea award-winning designer, Zita Elze, has taken the floristry world by storm with her unique floral style and design skill.

Inspired by emotion and feeling rather than a design formula and using dozens of varieties of flower and foliage in a single design, Zita’s work has been described as ‘Painting with Flowers’ or floral embroidery.

To celebrate the launch of her new Flower School in Kew, Zita Elze will be holding an exclusive Christmas Design workshop in the Flower Market for professional florists.

In your workshop with Zita, florists will gain an insight into Zita’s design philosophy and learn her exquisite floral embroidery technique. In this exclusive Christmas Workshop, you will be dressing an antique glass jar with the word “Noel” in fine floral embroidery, before decorating it with textural twigs and delicate flowers. All flowers and materials will be provided, and you will be able to take the finished design home with you. 


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