British Flowers Week 2015 Roundup

Written by Claire Levi
June 22, 2015

What an incredible, exciting, inspirational British Flowers Week!

The social media feeds for #BritishFlowersWeek were buzzing, the photos astonishing and lit up with campaign events, news and floral designs.

Thank you to everyone who has given their support to making this year's campaign the best one yet!

British Flowers Week - The Headlines

The Twitter stats are in, and they make exciting reading! We are thrilled to announce that #BritishFlowersWeek has smashed last year's Twitter reach of 1.5 million and is up 260% at an incredible 5.4 million. There were 2200 posts on Instagram and countless posts on Facebook - including by Waitrose, GQ Magazine, The Ritz and even No 10 Downing Street!

Support for British Flowers Week in the media has broadened this year to reach over 3 million people with mentions and features in regional, trade and national media, including pieces in The Daily Telegraph, Gardens Illustrated, The Independent, RHS The Garden magazine, English Garden, Waitrose Weekend, The Daily Express, Country Living, Homes and Gardens, Yorkshire Life and on regional radio stations.

The Paper Studio ran out of British Flowers tags and had to quickly re-print, distributing a total of 20 000 tags to hundreds of growers and florists across the country. There were British flowers inside No 10 Downing Street, and photographs of Michelle Obama clasping a beautiful bouquet of British summer flowers were beamed around the world!

The Flower Market Photoshoot for British Flowers Week

The British Flowers Week florists for 2015

Over the course of the week, the fifteen grand designs specially commissioned from five Flower Market florists for British Flowers Week were revealed online, and spread like wildfire through social media.

British Flowers Week 2015 - Day 1 - Zita Elze and Larkspur

Opening British Flowers Week 2015 on Day One were the exquisite designs of Zita Elze of Kew working with the British Larkspur.

The designs     The florist     The flower     The gallery

British Flowers Week 2015 - Day 2 - That Flower Shop and Foliage

On Day Two, Hattie Fox of That Flower Shop delighted us with her wild and free designs using British Foliage.

The designs     The florist     The flower     The gallery

British Flowers Week 2015 - Day 3 - Bloomsbury Flowers and Alliums

Mid-week on Day Three, Mark Welford and Stephen Wicks of Bloomsbury Flowers embraced the British Allium in their theatrical creations.

The designs     The florist     The flower     The gallery

British Flowers Week 2015 - Day 4 - Jay Archer and Lupins

On Day Four, Jay Archer was rockin' the British Lupin with her joyful, ebullient style of floristry.

The designs     The florist     The flower     The gallery

British Flowers Week 2015 - Day 5 - Jane Packer Flowers and Snapdragons

In the Grand Finale on Day Five, Charlotte Slade of Jane Packer Flowers re-styled the humble British Snapdragon.

The designs     The florist     The flower     The gallery

British Flowers Week - The Events & Bouquets

Throughout the week, the nation's growers, wholesalers and florists have been enthusiastically spreading the word about British flowers. Flower farmers have thrown open their gates for tours, talks and demonstrations and taken British flowers into schools, an RHS Garden, stately homes and into city centres.

Super-creative florists designed exclusive British Flowers Week bouquets, dressed window-displays, held workshops and staged British flowers photoshoots.

British Flowers Week bouquets

Hundreds of residents at care homes across London have received British flower posies thanks to Floral Angels supported by students at Capel Manor College.

Floral Angels and Capel Manor students with their British Flwoers Week posies

Your Photos - The Galleries

British Flowers Week HQ has been inundated with wonderful photos of your own British floral designs. Take a look at these four galleries of images and check out #BritishFlowersWeek on Instagram where there are over 1700 posts!

And the winning photo was ... drum roll please ...

Owl House Flowers' winning British Flowers Week design

Left to right: Susanne Loweth of Beamsley Blooms, Beamsley; Susan Dobson of The Yorkshire Dales Flower Company, Bradley; Rachel Slater of Owl House Flowers, Bingle; Jane Tucker of The Flower Fields at Field Head Farm, West Morton, with their Union Jack floral design to mark British Flowers Week.

This photo shows four flower growers who got together to celebrate British Flowers Week. They created the fabulous red, white and blue floral feature from seasonal flowers including peonies, lilac and cornflowers. We loved this photo as we thought it completely embodied the spirit of British Flowers Week with people getting together to celebrate British Flowers!

We also wanted to make a special mention to a photo by Firenza Floral Design, Simply by Arrangement and taken by Sarah Manson Photography which we also loved.

Firenza Floral Design, Simply by Arrangement and Sarah Manson's photo for British Flowers Week 2015

Behind the Lens

Julian Winslow is the brilliant, calm, creative photographic talent, who turned his lens and his artistic eye on the extraordinary beauty of British flowers and foliages for the Flower Market British Flowers Week Photoshoot.

Julian Winslow

We hope you have enjoyed the week and we look forward to seeing you again next year!

Don't forget, folks: British flowers are for life, not just for British Flowers Week! Keep supporting British!


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